Done Deals: CaptainWork / Glowi
Omnicap advised the shareholders of CaptainWork on the sale to Glowi
CaptainWork, the digital marketing agency that assists companies in their employer branding and recruitment of new employees, has been taken over by Glowi, the HR service group from Beringen, which includes Het Poetsbureau. CaptainWork's services are a nice addition to Glowi's broadcast and recruitment branch, which can make the match between supply and demand on the labor market even better.
CaptainWork is a young and dynamic company that uses a unique combination of video, online marketing, headhunting, screening and selection for HR purposes. Dieter Van Esch, Geert Brouwers and Stijn Bonroy (ex-Sterck and Manager Magazines) succeeds in making companies stand out in a competitive labor market by innovatively approaching employer branding. With the acquisition of
CaptainWork strengthens Glowi, the group around Jo Mellemans and Elly Huysmans, his HR services.
“Thanks to CaptainWork, we combine a classic and an innovative recruitment policy by approaching the challenging labor market differently and better ”, co-CEO Jo Mellemans of Glowi explains. “ We can learn a lot from each other and grow and broaden together. ” The acquisition is therefore the next step for Glowi in expanding its service portfolio and the diversification it pursues. “ We remain true to our DNA, but are not blind to the challenges we face. We know very well how difficult it is to get all vacancies filled. With this approach, we met CaptainWork prior to the takeover interviews and found great candidates as a customer at the time thanks to their innovative approach in digital marketing and recruitment."
“We are happy to feel the broad and strong shoulders of the Glowi group ”, Dieter Van Esch adds, which will also remain on board in the new constellation (Geert Brouwers will commit to the organization for another year, Stijn Bonroy will immediately focus on new projects). “ We keep our individuality, our name and our unique way of working. We are very proud to be a startup, which has experienced impressive growth in the last 2.5 years, together with Glowi, to revolutionize the recruitment and selection sector even faster and better. I myself am also looking forward to joining Glowi management to discover further horizons together. ”