OMNICAP advises the shareholders of iVOX on the sale to the French group BILENDI
On 30 March 2017, BILENDI has acquired iVOX, the number one in online panels in Belgium. OMNICAP was adviser of the sellers.
BILENDI, quoted on Alternext d’Euronext Paris, continues its strategy to create one of the European leaders of digital services for market research through expansion and strong development.
With the acquisition of iVOX, the Bilendi group is now established in 12 countries with more than 2.2 million panellists and would have generated € 25 million in sales in 2016.
Created in 2004 and based in Leuven, iVOX quickly became the market leader in online panels in Belgium. iVOX provides digital services to market research companies and is particularly renowned for the size and quality of its access panel (150,000 active members) covering Flanders, Wallonia and
the Brussels region. The teams at IVOX, predominantly comprising experts from the University of Leuve , are well known for their innovation in new modes of digital surveys.
Steven Deketelaere, founder, remains a consultant for the company. Hans Verhoeven, Managing Director of iVOX, will manage the integration with the Bilendi Group and will continue to develop the business.
Steven Deketelaere and Hans Verhoeven commented: "As specialists in digital services for market research, we are proud to join the Bilendi Group. Ivox will benefit from access to all Bilendi's panels and to the group's technologies that perfectly meet the expectations of our clients. "
Marc Bidou, president and CEO of Bilendi declares: “The acquisition of iVOX is perfectly in line with our European strategy with an international offer covering more than 2.2 million panellists and a network of partners in more than 55 countries. This operation allows us to acquire the leading position in Belgium, in a market with strong barriers to entry."
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